ING Bank
Integration websites Postbank and ING Bank.
ING has chosen to integrate the brands Postbank and ING Bank, a major operation, considering the over 8 million customers that these banks serve. An important part of the integration process was the creation of a new website that facilitates sales and online banking products.
Mantaba has made a significant contribution to create the new site. Mantaba identified a large number of mistakes in the beta-site and has devised solutions for these mistakes in close cooperation with formule managers and content managers. Mantaba also devised a basic structure for the corporate site that needed to serve the two main groups of clients with different product lines. Also a number of site parts has been specified in order to have them built by the IT-supplier.
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